TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

social media

5 Ways to Add a Personal Touch to Sales

- September 19, 2017
Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are also good personal relationships. It is...
social media

Building a Great Social Media Presence – Snapchat and Instagram

- September 18, 2017
Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the...
sales meeting

10 Tips for a Productive Sales Meeting

- September 15, 2017
The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to create an environment where your sales...
social media

Building a Great Social Media Presence (Part 2) – LinkedIn and Twitter

- September 13, 2017
This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and complex ways to engage with your...
sales

How to Scale Success

- September 13, 2017
How do you scale sales success? It’s one of the most common questions that sales managers ask themselves. You need your sales team to follow protocol, but you also want...
new cars

Top Rated Vehicles for Teens and How to Sell Them

- September 11, 2017
When teens learn how to drive, it's a big deal. When they get a car, it's a huge deal for both the teen and their parents. While parents want safety...
sales

5 Quick and Easy Rules To Grow Your Sales

- September 11, 2017
Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales manager’s mind, all while seemingly moving...
Facebook

Building a Great Social Media Presence (Part 1) – Facebook

- September 8, 2017
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands...
hispanic

Ricky Lopez on driving more Hispanic car buyers to your website and dealership

- September 8, 2017
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...

Gary Vaynerchuk – #AskGaryVee

- September 7, 2017
Gary Vaynerchuk (GARY V) is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is...


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