TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

email marketing
Sales & Marketing

8 Tips to Drive a Successful Email Marketing Campaign

- October 12, 2017
As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is...
woman car buyers
Sales & Marketing

Increasing Expertise with Women Car Buyers

- October 12, 2017
Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending in the U.S. As breadwinners, 72 percent...
marketing
Sales & Marketing

What is Needed for a Fast-Moving Sales Challenge

- October 11, 2017
In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations to 2015 levels despite generous incentives,...
sales experience
Sales & Marketing

Modernize your Dealership Sales Experience

- October 10, 2017
A statement we often hear from companies that study the Automotive Industry is that we need to “Modernize the Dealership Sales Experience!”  Perhaps this is accurate but it should quickly...
digital marketing
Sales & Marketing

Jason Knight: Digital Marketing Waste Tool

- October 10, 2017
Your dealership spends a fortune every month on digital marketing and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx, says the stress that comes with...
digital marketing
Sales & Marketing

The Power of Digital Marketing: How Dealers Can Use Technology To Engage Consumers

- October 6, 2017
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...
metrics
Sales & Marketing

When the Going Gets Tough, the Wise Hit the Metrics

- October 6, 2017
This article was originally posted in the September Issue of Car Biz Today Magazine. New-car sales may have been down this year, six percent at the end of July, says Kelley...
accountability
Sales & Marketing

Ten Videos That Will Help You Soar Professionally and Personally

- October 4, 2017
Sometimes, we all need a bit of a pick-me-up. Something to keep us going when the coffee gets cold, work piles up and burnout becomes ever-present. It is so easy...
September 2017 auto sales
Sales & Marketing

September 2017 Auto Sales Totals

- October 3, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of September 2017 at dealerships around the U.S.   A lackluster summer for car sales ends with some...
Bill Wittenmyer
Sales & Marketing

Bill Wittenmyer on Recruitment, Creating the right culture, and Prospecting

- October 2, 2017
As a car dealer, unless you're wearing a shirt or hat out in public advertising your store, it's hard for some people to actually know what you do for a...


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Bill would force federal audit of automakers' ties to China
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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