How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why do Most Digital Marketing Managers Fail?
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is...
Jeff Cowan: Is technology replacing the rules of salesmanship?
Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or on a social media platform. According...
Set The Bar Ridiculously High | Tom Bilyeu
Tom Bilyeu inspires with quotes fromCarl Von Clausewitz and other successful, driven people in today's CBT News Daily Motivation.
Watch more from Tom Bilyeu on his Youtube channel here: https://www.youtube.com/channel/UCnYMOamNKLGVlJgRUbamveA
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at...
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't thought about the next Holiday three-day weekend, maybe you should. It's Thanksgiving, but according to numbers from the last...
Forming a great Instagram strategy to sell cars
Instagram has steadily become one of the top social media platforms. It has garnered over 700 million monthly active users worldwide, with 500 million users being active daily. Just in...
How to Promote Winter Preparation Sales in your Service Department
It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the skies. Winter can be particularly harsh...
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want?...
Loyalty and Rewards Programs – What Works & What Doesn’t
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling.
But make that same offer to your customer at the...
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