TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

e-newsletter
Sales & Marketing

What to Include in Your Dealership’s E-Newsletter

- October 26, 2017
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
millennials
Sales & Marketing

Dealing with the Unique Qualities of Millennials in the Workplace

- October 26, 2017
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
dealership service
Sales & Marketing

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

- October 25, 2017
Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
Sales & Marketing

Programming your mind for success

- October 25, 2017
Carrie Green started her first online business at the age of 20, whilst studying Law at the University of Birmingham. Within a few years she took the business global, selling...
Sales & Marketing

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

- October 25, 2017
FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive...
customer experience
Sales & Marketing

CRM Is About CEM!

- October 24, 2017
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact! Success in business requires...
marketing
Sales & Marketing

How to digitally market to the right people

- October 24, 2017
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Sales & Marketing

How to Give Millennials the Best Dealership Experience

- October 23, 2017
Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
multi-touch attribution
Sales & Marketing

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
Sales & Marketing

Why comfort will ruin your life | Bill Eckstrom | TEDxUniversityofNevada

- October 23, 2017
After documenting and researching over 50,000 coaching interactions in the workplace, Bill Eckstrom shares life-altering, personal and professional development ideas through the introduction of the “Growth Rings.” The rings illustrate how...


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CBT News heads to Washington, D.C., to host Auto Leadership Summit
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Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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