TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

auto dealer
Sales & Marketing

5 Best Practices For Your Website From An Online-Only Dealership

- October 20, 2017
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
service to sales
Sales & Marketing

Laura Madison: Are you taking advantage of service to sales opportunities?

- October 20, 2017
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...
McDonough Toyota
Sales & Marketing

How to “Own the Market”: Toyota Turnaround Yields Happy Customers, Staff, and Profits

- October 19, 2017
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership had a “country club” atmosphere and...
Facebook Messenger
Sales & Marketing

How Facebook Messenger gets around car buying barriers

- October 19, 2017
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
marketing
Sales & Marketing

Why do Most Digital Marketing Managers Fail?

- October 18, 2017
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is...
technology
Sales & Marketing

Jeff Cowan: Is technology replacing the rules of salesmanship?

- October 18, 2017
Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or on a social media platform. According...
Sales & Marketing

Set The Bar Ridiculously High | Tom Bilyeu

- October 18, 2017
Tom Bilyeu inspires with quotes fromCarl Von Clausewitz and other successful, driven people in today's CBT News Daily Motivation. Watch more from Tom Bilyeu on his Youtube channel here: https://www.youtube.com/channel/UCnYMOamNKLGVlJgRUbamveA  
language
Sales & Marketing

Speak Your Customers’ Language

- October 17, 2017
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at...
Holiday Weekends
Sales & Marketing

Are three-day holiday weekends still impactful?

- October 17, 2017
We know it's another month from now, but if you haven't thought about the next Holiday three-day weekend, maybe you should. It's Thanksgiving, but according to numbers from the last...
Instagram strategy
Sales & Marketing

Forming a great Instagram strategy to sell cars

- October 16, 2017
Instagram has steadily become one of the top social media platforms. It has garnered over 700 million monthly active users worldwide, with 500 million users being active daily. Just in...


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CBT News
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