TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

connect with customers
Sales & Marketing

Thinking Outside the Dealership: Unique Ways for Sales Professionals to Drum Up Their Own Customers

- October 31, 2017
It’s no secret that success in auto sales requires much more effort than simply taking ups on the sales floor. You cannot let your own success be determined by how...
momentum
Sales & Marketing

Momentum: Getting It & Keeping It

- October 31, 2017
The excitement that comes when things click on an individual and business level is indescribable. There are plenty of customers, tons of leads flowing and customers saying, “let’s do the...
seamless
Sales & Marketing

Can one big product make car buying seamless?

- October 31, 2017
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...
car buying
Sales & Marketing

The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process

- October 30, 2017
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
display ads
Sales & Marketing

Display Ad Design Best Practices for The Automotive Industry

- October 30, 2017
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
sales success
Sales & Marketing

David Lewis: The secret to your sales success

- October 27, 2017
If you work at a dealership, you know there can be many pieces of selling a vehicle. However, at the end of the day, with all of the tools and...
Sales & Marketing

Change Your Mindset and Achieve Anything | Colin O’Brady

- October 26, 2017
In this epic TEDx Talk, Colin O'Brady, explains his journey back from a tragic burn accident only to ascend to the 7 tallest mountains and two poles on earth -...
e-newsletter
Sales & Marketing

What to Include in Your Dealership’s E-Newsletter

- October 26, 2017
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
millennials
Sales & Marketing

Dealing with the Unique Qualities of Millennials in the Workplace

- October 26, 2017
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
dealership service
Sales & Marketing

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

- October 25, 2017
Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...


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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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