Think You Can Hold a Creative Competitive Advantage?
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition. This belief is so strong among...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
October 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of October 2017 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate for the month was...
5 Strategies to Increase Your Confidence as a Sales Professional
There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from within. It is wise to learn...
Thinking Outside the Dealership: Unique Ways for Sales Professionals to Drum Up Their Own Customers
It’s no secret that success in auto sales requires much more effort than simply taking ups on the sales floor. You cannot let your own success be determined by how...
Momentum: Getting It & Keeping It
The excitement that comes when things click on an individual and business level is indescribable. There are plenty of customers, tons of leads flowing and customers saying, “let’s do the...
Can one big product make car buying seamless?
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...
The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
David Lewis: The secret to your sales success
If you work at a dealership, you know there can be many pieces of selling a vehicle. However, at the end of the day, with all of the tools and...
Change Your Mindset and Achieve Anything | Colin O’Brady
In this epic TEDx Talk, Colin O'Brady, explains his journey back from a tragic burn accident only to ascend to the 7 tallest mountains and two poles on earth -...
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