Four Ways to Optimize Your VDP and Drive Sales
We need to redefine the meaning of the vehicle detail page (VDP).
At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Your 2018 Sales Forecast: Fact or Fiction?
How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many...
3 Fundamental Sales Books Every Car Salesperson Should Read
Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of your customer. There are many good...
WardsAuto’s Haig Stoddard on Lagging Inventory
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How to Map the Customer Experience at your Dealership
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Meet David Lewis: Creating Change, Fun and Sales
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been?
Yes, Lewis’ sessions are that transformational. “All...
How to Book More Appointments
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing.
It’s a common misconception that the only way to provide...
Selling Fundamentals: A Guide for New Salespeople
A career in the car business can be fun and rewarding. Life in the dealership is often high energy and fast-paced. It may be overwhelming at first, especially if you...
How to improve the auction to online process
Say you buy 17 cars a month from auction and you're incurring holding costs at $30 per day. It takes you eight days to get the car. It has to...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
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