Say you buy 17 cars a month from auction and you’re incurring holding costs at $30 per day. It takes you eight days to get the car. It has to be transported, reconditioned, and listed online. All of that and nobody has seen the inventory yet. Russ Daniels, Senior Manager of Product Marketing with HomeNet Automotive, says that there are a lot of moving parts from getting auction to online, but ultimately it’s about connecting the physical asset to the digital asset.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...