How to improve the auction to online process

Say you buy 17 cars a month from auction and you’re incurring holding costs at $30 per day. It takes you eight days to get the car. It has to be transported, reconditioned, and listed online. All of that and nobody has seen the inventory yet. Russ Daniels, Senior Manager of Product Marketing with HomeNet Automotive, says that there are a lot of moving parts from getting auction to online, but ultimately it’s about connecting the physical asset to the digital asset.