TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

connect customers
Sales & Marketing

Jessica Stafford: How to connect customers from online to the showroom

- February 13, 2018
Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their...
car buyers
Sales & Marketing

How to NOT Sell Cars in 2018

- February 9, 2018
Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a fairly stable economy and a job...
one-price selling
Sales & Marketing

Mark Rikess: More pro than cons on one-price selling

- February 9, 2018
One-price selling is something that more dealerships are doing, but not everyone. Why isn't every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in...
marketing
Sales & Marketing

Marketing Strategy for Small Town Dealerships

- February 8, 2018
Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with the selling tactics and strategies to...
technology
Sales & Marketing

Is your technology flexible and relatable to customers?

- February 8, 2018
  We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's...
automotive marketing
Sales & Marketing

What to Look for In an Automotive Marketing Agency

- February 7, 2018
As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your regional data to find the best...
video
Sales & Marketing

Elise Kephart: How video impacts sales and service

- February 6, 2018
  As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using...
digital retail
Sales & Marketing

Mike Burgiss: Results from the Future of Digital Retail Study

- February 5, 2018
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends...
January auto sales
Sales & Marketing

Automotive Sales Totals for January 2018

- February 2, 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of January 2018 at dealerships around the U.S. The (SAAR) seasonally adjusted, annualized sales rate for the...
website emotion audits
Sales & Marketing

The Importance of Yearly Website Audits

- February 1, 2018
Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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