Is your technology flexible and relatable to customers?
We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
What to Look for In an Automotive Marketing Agency
As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your regional data to find the best...
Elise Kephart: How video impacts sales and service
As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using...
Mike Burgiss: Results from the Future of Digital Retail Study
When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends...
Automotive Sales Totals for January 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of January 2018 at dealerships around the U.S.
The (SAAR) seasonally adjusted, annualized sales rate for the...
The Importance of Yearly Website Audits
Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to...
5 Crucial Components of an Effective Social Media Marketing Strategy in 2018
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for...
How to Double Your Facebook Followers This Quarter
As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media, Six Degrees was created in 1997,...
Four Ways That Sales Staff Can Embrace the Role of Consultant for Potential Car Buyers
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
This is Why You Should Fail | Will Smith
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every failure you've ever made, because in failure lies growth.
Source: https://www.youtube.com/watch?time_continue=12&v=r1Gy5YjBMvk
Video from Goalcast
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