TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Social
Sales & Marketing

Attracting Your Customers Through Instagram and Facebook Using Cars Social

- May 4, 2018
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT...
balance
Sales & Marketing

Are you showing the Right Balance of New and Used Cars on your Lot?

- May 2, 2018
At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....
car buying experience
Sales & Marketing

What Today’s Customers are Looking for in Their Car Buying Experience

- May 1, 2018
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the...
Sales & Marketing

Seven Sales Books to Read to Improve Your Game

- April 26, 2018
No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is constantly changing. Regardless of how well...
content calendar
Sales & Marketing

Does Your Marketing Department Need A Content Calendar?

- April 25, 2018
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
customers
Sales & Marketing

A Multi-Channel Approach to Target Customers

- April 24, 2018
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds as a glass half empty, try...
Sales & Marketing

Five Examples of Excellent Dealership and Automotive Content Marketing

- April 20, 2018
More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they...
electronic pricing
Sales & Marketing

Pros And Cons Of Electronic Pricing Hang Tags

- April 20, 2018
Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost...
Facebook
Sales & Marketing

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

- April 18, 2018
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
voice search
Sales & Marketing

Voice Search Engine Optimization for The Automotive Industry

- April 17, 2018
As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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