TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Incorporating Transparency in Your Online Retailing Process – Max Zanan

- August 10, 2018
CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order to keep up with the shift...
sales hustler
Sales & Marketing

Becoming a Modern Sales Hustler

- August 9, 2018
It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the way we sell cars. Social media...
customers
Sales & Marketing

Putting Your Dealership Customers To Work As Brand Ambassadors

- August 9, 2018
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...
customer experience
Sales & Marketing

Mapping Your Online Customer Experience

- August 8, 2018
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have...
sales
Sales & Marketing

July Sales Numbers with Jeremy Acevedo, Edmunds.com

- August 6, 2018
CBT News' own Jim Fitzpatrick talks with Jeremy Acevedo of Edmunds.com to get the overview for July's Sales Numbers. Jeremy explains that sales were down slightly for the month of July with about...
subprime auto loans
Sales & Marketing

How to Be Part of the Solution and Get Loyal, Responsible Customers

- August 6, 2018
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates...
thank you
Sales & Marketing

Thank You Notes Say A Lot More Than Thank You

- August 3, 2018
Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot -  do you just...
email marketing
Sales & Marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

- August 2, 2018
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
Sales & Marketing

Cars.com’s Newest Product Release with Jake Wittler

- August 2, 2018
Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com,...
employees
Sales & Marketing

Should Your Website Have a “Meet Our Employees” Page?

- August 1, 2018
Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when...


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