TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

could technology
Sales & Marketing

Why Dealerships Should Pay More Attention to Cloud Technology – Dan Flynn, CDK Global

- July 23, 2019
 In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small...
Ben Ellencweig
Sales & Marketing

The 3 Things Consumers Want When Shopping for a Vehicle Online – Ben Ellencweig, McKinsey & Co.

- July 23, 2019
 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the growing online used-vehicle market. With consumers...
parents
Sales & Marketing

Providing the Ideal Car Buying Experience for Single Parents

- July 22, 2019
As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about enhancing the dealership customer experience typically...
incentives
Sales & Marketing

Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay, WardsAuto

- July 22, 2019
 We're pleased to have Steve Finlay, Editor of Ward'sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article he wrote in the Ward's Auto...
dealership
Sales & Marketing

Climbing the Ladder of Success in a Dealership

- July 19, 2019
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you are doing, climbing the ladder is...
voicemails
Sales & Marketing

Five Ways to Optimize Voicemails and Convert Leads for Your Dealership

- July 19, 2019
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact...
CarNow
Sales & Marketing

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow & Drew Tutton, Ed Voyles

- July 17, 2019
 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of...
ride-share
Sales & Marketing

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

- July 17, 2019
 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and Hyundai. Mahesh tells CBT News that...
Shep Hyken
Sales & Marketing

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken, CX Expert and Best Selling Author

- July 16, 2019
 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we...
advertising
Sales & Marketing

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda

- July 15, 2019
 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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