Nominal Gains Only Tell Part of the Story For July 2019 Auto Sales
According to NADA, overall new light-vehicle sales took a small hit in July. Unit sales for the month came in at 1.39 million. Even though this number is higher than...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why Dealerships Need To Improve Their Customer Experience
The automotive industry is in a transitional state.
Consumer preferences have started evolving past the traditional dealership experience, which means it’s more important than ever that dealerships meet their customers’ needs...
How to Upsell Accessories in your Dealership
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds.
Yet, retail automotive dealerships are only capturing 10 percent of...
The Benefits of Incorporating Insurance Shopping into the Car Buying Experience – Austin Ledgerwood, Cover Genius
A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to cut down on buying times and...
Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the...
Why Dealers Should Invest in More Training for Their F&I Staff – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 2)
On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we...
Unleashing the Power of Webinar Marketing
According to MyOwnConference.com, webinar history began at the end of 1980’s in the form of real-time text messaging apps. In 1995, PictureTel announced the launch of the LiveShare Plus software,...
How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...
Four Upcoming Automotive Retail Conferences and How to Maximize on Your Attendance
Imagine attending an event that allows you to network, learn, and market your brand all in one place. Conferences allow you to do all of this, and more. These meetings...
Study Shows Active Listening Leads to More Showroom Visits and Higher Sales
Think of the last stellar customer experience you have had. What made it stand out to you? Did they seem like they genuinely cared by asking questions, or summarizing what...
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