TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

auto dealer live
Sales & Marketing

“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change

- July 2, 2019
On today’s show, we’re pleased to welcome back David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David...
Dealer.com
Sales & Marketing

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- July 1, 2019
 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...
connect with customers
Sales & Marketing

Are You Getting the Message? Connect With Consumers the Way They Want

- June 28, 2019
In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number...
data
Sales & Marketing

How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions

- June 27, 2019
 Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete...
social media
Sales & Marketing

Five Ways Social Media Can Help You Enhance the Customer Experience

- June 26, 2019
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers...
authenticity
Sales & Marketing

How to Bring Authenticity to Automotive Retail Selling

- June 25, 2019
We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front...
sales goals
Sales & Marketing

A Constructive Approach to Missed Sales Goals

- June 24, 2019
There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much as everyone wants to be the...
David Long
Sales & Marketing

The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert

- June 24, 2019
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive...
T.O.
Sales & Marketing

The POWER of the T.O.

- June 24, 2019
New and used car sales departments everywhere live and die by the “T.O.” A “T.O.” or “Turn Over” is a strategy employed in sales processes universally, to present a prospect...
penny perfect payments
Sales & Marketing

How Dealers Can Avoid the Friction Caused by Penny Perfect Payments – Pete MacInnis, eLend Solutions

- June 20, 2019
Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments". Pete says...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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