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Todd Marcelle

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As Co-Founder and CEO of GoMoto, Todd oversees growth and operations for the company. Having started GoMoto in January of 2013, Todd brings more than 20 years experience in building, leading and scaling organizations positioned for high growth. Prior to starting GoMoto, Todd acquired and sold (18-month turnaround) Multimedia Research Group and served in senior executive positions at, Frontier Strategy Group (FSG) (Venture-backed), LRN (Venture-Backed) and the Corporate Executive Board (CEB).
service lane

Why Dealerships Need To Improve Their Customer Experience

The automotive industry is in a transitional state. Consumer preferences have started evolving past the traditional dealership experience, which means it’s more important than ever...
automated marketingvideo

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...
media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
new vehicle inventoryvideo

Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak,...

On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News....
reputation.comvideo

The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...