How to Build an Authentic Brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC
According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create...
Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists
Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to...
Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 1)
Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent...
Closing The Sale
You have to be ‘The Hammer’ to be a good closer.
You have to be a ‘natural’ to be a good closer.
Only a few people can become good closers.
None of the...
Kerrigan Report: Diversified Business Models Drive Strong June Earnings in Auto Retail
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. June's Kerrigan Report addresses the month's sales performance, stock valuations,...
Your New Hires In Sales…
You have two choices when hiring your new salespeople...
A. You can either hire the right people who have the potential to become pros in sales, provide them with the training,...
June Sales Numbers: Low Interest Rates and SUVs Continue to Drive Auto Sales – Karl Brauer, Autotrader & KBB
The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about June’s...
Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the...
June Sales Results Meet Expectations as Dealers Invest in New Pricing Strategies
While the final numbers are still slated to come in, June's sales results are estimated to bring 2019's SAAR to between 17 million and 17.2 million. This number is relatively...
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