TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

parents
Sales & Marketing

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their Teen Drivers

- August 16, 2019
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in...
digital retailing
Sales & Marketing

Are Digital Retailing Tools Promising More Than They Can Deliver?

- August 15, 2019
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember...
Sokal
Sales & Marketing

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising

- August 15, 2019
 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world. As a speaker at...
digital marketing
Sales & Marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
memorable customer moments
Sales & Marketing

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’

- August 14, 2019
 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about...
influencers
Sales & Marketing

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors at Your Dealership

- August 12, 2019
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may...
safety
Sales & Marketing

Five Ways to Incorporate Car Tech Safety Features During the Car Buying Process

- August 8, 2019
According to the Association for Safe International Road Travel, almost 1.25 million people around the world die in car accidents each year. The frequency and severity of these accidents have...
video
Sales & Marketing

Winning Automotive Video Strategies

- August 7, 2019
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if...
liveperson automotive
Sales & Marketing

How Live Messaging Technology Has Improved Andean Chevrolet’s Digital Retailing Strategy – Wesley Miller & Frank Reynolds, GM

- August 7, 2019
 Today on CBT, we're pleased to welcome Wesley Miller, the Director of Major Accounts for LivePerson Automotive and Frank Reynolds, General Manager of Andean Chevrolet, a high-volume Chevrolet dealer located...
July's Earnings
Sales & Marketing

July Sales Numbers: Earnings Reveal Short-Term Wins for Dealers and Automakers – Karl Brauer, Autotrader

- August 6, 2019
Here to talk to us more about July’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl is no stranger to CBT and in this segment,...


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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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