5 Reasons Your Dealership Needs Video Now
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make...
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From...
Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit Dealerships When Purchasing Cars
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...
Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
Staying Motivated When You’re In Sales
Isn’t ‘Selling’ a blast on those busy days?
Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and then grab a quick up or...
Does Gen Z Really Prefer to Buy Online?
There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations...
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which...
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female...
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new...
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