A Customer-Centric Approach to Customer Loyalty
We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years –...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
The Case For Creating A Director Of Customer Engagement Position
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Who Needs Referrals Anyways?
Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would...
Is Your Dealership Running a Sales Department or a Business Prevention Department?
Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even...
Start Being Candid With Customers Who Ask About Price First
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the...
The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Welcome into the show,...
Anybody Can Coach Customer Service if They Have the Right Approach
In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you can’t do, and transitioning into a...
The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT News. Thanks so much for joining...
How Social Media Influencers Are Changing the Auto Industry
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center. Increasingly, this means turning to social...
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