TSLA351.296-9.29441%
GM73.5300.99%
F11.595-0.01%
RIVN15.345-0.055%
CYD39.9300.52%
HMC23.900-0.25%
TM205.010-2%
CVNA316.2552.345%
PAG148.690-0.65%
LAD255.5003.68%
AN196.195-1.485%
GPI326.000-3.45%
ABG195.2600.50001%
SAH62.935-1.935%
TSLA351.296-9.29441%
GM73.5300.99%
F11.595-0.01%
RIVN15.345-0.055%
CYD39.9300.52%
HMC23.900-0.25%
TM205.010-2%
CVNA316.2552.345%
PAG148.690-0.65%
LAD255.5003.68%
AN196.195-1.485%
GPI326.000-3.45%
ABG195.2600.50001%
SAH62.935-1.935%
TSLA351.296-9.29441%
GM73.5300.99%
F11.595-0.01%
RIVN15.345-0.055%
CYD39.9300.52%
HMC23.900-0.25%
TM205.010-2%
CVNA316.2552.345%
PAG148.690-0.65%
LAD255.5003.68%
AN196.195-1.485%
GPI326.000-3.45%
ABG195.2600.50001%
SAH62.935-1.935%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Kelley Blue Book
Sales & Marketing

Maximize Your Potential Trade-In Wins with These Tools From Kelley Blue Book – Paul Whitworth

- March 3, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Paul Whitworth, Senior Vice President of Inventory Management Solutions for Cox Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: So talk to...
car buying
Sales & Marketing

Selling the Car Buying Experience: Five Ways to Better Engage Customers

- February 28, 2020
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the...
Sales & Marketing

Creating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader

- February 27, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and Kelley Blue Book. The pair discussed...
Randy Kobat
Sales & Marketing

Navigating Through Today’s Used Car Market – Randy Kobat, Cox Automotive

- February 27, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined on the CBT Stage by Randy Kobat, Sr. Vice President of vAuto, HomeNet and Rebates & Incentives. VIDEO TRANSCRIPT:  Jim...
Pete MacInnis
Sales & Marketing

3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete MacInnis, eLEND Solutions

- February 26, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: eLEND Solutions, you guys are knocking the cover off...
customer
Sales & Marketing

The Most Profitable Business Strategy Is Your Current Customer Base!

- February 26, 2020
Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building processes, technologies and expertise for acquiring...
customer success
Sales & Marketing

The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey & Michael Seeman

- February 26, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the Executive Vice President of North America...
lead
Sales & Marketing

Is Your Dealership Using Interactive Lead Forms?

- February 25, 2020
Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary goal) is to collect leads in...
Proactive Dealer Solutions
Sales & Marketing

Leverage Artificial Intelligence to Score and Evaluate Every Customer Call – Lawson Owen, Proactive Dealer Solutions

- February 25, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: The energy level's great from all the...
TrueCar
Sales & Marketing

How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike Darrow, CEO

- February 25, 2020
TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes, and the future of the company. VIDEO...


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CBT News
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