TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buyers
Sales & Marketing

Used Car Buyers Still Prefer Buying at Dealership, Not Online

- March 13, 2020
Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes a customer in the showroom to...
Facebook Marketplace
Sales & Marketing

6 Steps for Dealerships to Get Started on Facebook Marketplace

- March 12, 2020
Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool....
David Kain
Sales & Marketing

Applying Your Core BDC Strategies to the Entire Dealership – David Kain, Kain Automotive

- March 9, 2020
In an increasingly digital world, it’s time to refresh old standards and set higher expectations for your dealership. If you’re brainstorming new models for your dealership’s marketing, BDC, and sales...
walkaround
Sales & Marketing

The Importance Today of the Sales Walkaround

- March 9, 2020
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet....
customer experience
Sales & Marketing

How CDK Global is Strengthening Opportunities for Women in the Automotive Industry – Kathy Gilbert & John Hickey

- March 9, 2020
At NADA 2020 in sunny Las Vegas, host Bridget Fitzpatrick was joined on the CBT Stage by John Hickey and Kathy Gilbert from CDK Global. John is the Executive Vice...
customer engagement
Sales & Marketing

6 Creative Solutions to Drive Customer Engagement in the Auto Industry

- March 6, 2020
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact...
marketing
Sales & Marketing

Digital Marketing Through Video: How to Do It Well

- March 6, 2020
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
Facebook Marketplace
Sales & Marketing

Why Dealerships Should Use Facebook Marketplace

- March 5, 2020
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly...
Karl Brauer
Sales & Marketing

February Auto Sales: The Winners, Losers, and Surprises – Karl Brauer, Cox Automotive

- March 5, 2020
From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However, with the help of President’s Day...
Manheim
Sales & Marketing

Why Dealers Should Consider Adopting Digital Wholesale Tools – Zach Hallowell, Manheim Digital

- March 4, 2020
Recently, Jim Fitzpatrick was joined by Zach Hallowell, Vice President of Manheim Digital, at the 2020 NADA Show in sunny Las Vegas, Nevada. VIDEO TRANSCRIPT: Jim Fitzpatrick: Zach Hallowell, Vice President of...


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CBT News
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