Hold the Phone: The New Rules of Engagement
If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent survey of TrueCar dealers, 80% declared...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Four Factors for the Spring Sales Surge and How to Capitalize
The cool weather is giving way to longer days and warmer temperatures. Car salespeople are looking forward to a new season: spring sales season. Every year, depressed winter car sales...
Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence
Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common mistakes dealers make with their online...
Maximize Your Potential Trade-In Wins with These Tools From Kelley Blue Book – Paul Whitworth
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Paul Whitworth, Senior Vice President of Inventory Management Solutions for Cox Automotive.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: So talk to...
Selling the Car Buying Experience: Five Ways to Better Engage Customers
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the...
Creating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and Kelley Blue Book. The pair discussed...
Navigating Through Today’s Used Car Market – Randy Kobat, Cox Automotive
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined on the CBT Stage by Randy Kobat, Sr. Vice President of vAuto, HomeNet and Rebates & Incentives.
VIDEO TRANSCRIPT:
Jim...
3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete MacInnis, eLEND Solutions
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: eLEND Solutions, you guys are knocking the cover off...
The Most Profitable Business Strategy Is Your Current Customer Base!
Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building processes, technologies and expertise for acquiring...
The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey & Michael Seeman
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the Executive Vice President of North America...
Latest Articles
