TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sokal
Sales & Marketing

Sokal Digital and Advertising Agency Comes Through For Dealers During This Crisis

- April 6, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Sokal, CEO of Sokal Digital and Advertising Agency. In this segment, Jim and Mark discuss...
phone
Sales & Marketing

Get Back to the Phone Basics in the Face of COVID-19

- April 3, 2020
The phone remains a critical tool in every dealership department amidst the chaos of COVID-19. This season of life is unprecedented, challenging, and unpredictable. We know from past experience, however,...
work from home
Sales & Marketing

Tips for Salespeople to Work from Home Effectively

- April 2, 2020
To say the least, these times are challenging for professionals in the automotive industry. In several states like New Jersey and Michigan, physical showrooms are closed due to a shelter-in-place...
CDK Global
Sales & Marketing

The Many Ways CDK Global is Supporting Their Customers Through COVID-19 – John Hickey, EVP

- April 2, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Hickey, Executive Vice President of North America Customer Experience for CDK Global. In this segment, John and...
Remarketing
Sales & Marketing

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected by COVID-19

- March 31, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed how new data is...
customer satisfaction
Sales & Marketing

Customer Satisfaction Increases but Detriments Expected Due to COVID-19

- March 30, 2020
Earlier this month, J.D. Power released its 2020 Customer Service Index (CSI) Study, which found that customer satisfaction has risen for the fifth year in a row but warned that...
ReconVelocity
Sales & Marketing

ReconVelocity Launches Program to Provide Relief to Their Customers, New and Old

- March 30, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Hugh Hathcock and Kalah McCoy from ReconVelocity. In this segment, Hugh and Kalah break down how the new ReconVelocity Dealer...
Joe Verde Group
Sales & Marketing

Sean Gardner’s Advice for Weathering Coronavirus Challenges – The Joe Verde Group

- March 30, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Sean Gardner trainer and instructor at the Joe Verde Group. In this segment, Sean and Jim discuss how...
Sales & Marketing

The Importance of Effectively Communicating with Your Customers During This Crisis – Cody Tomczyk, Force Marketing

- March 27, 2020
  As part of our continuing Coronavirus coverage, we’re pleased to welcome back Cody Tomczyk, Vice President at Force Marketing. In this segment, Cody and Jim discuss the importance of utilizing...
Jeff Brown
Sales & Marketing

How Dealers Can Better Support Their Customers During This Unusual Time – Jeff Brown, Force Marketing

- March 26, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. In this segment, Jeff and Jim tackle the importance of...


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