TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Autotrader
Sales & Marketing

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond – Kevin LeSage, Autotrader

- April 10, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing of Autotrader. In this segment, Kevin and Jim discuss how dealers...
sales
Sales & Marketing

What Dealers Can Do Where Sales Aren’t Permitted

- April 9, 2020
At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they followed specific COVID-19 measures. NYSADA's battle...
John Fitzpatrick
Sales & Marketing

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

- April 9, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment, John and Jim discuss the latest...
digital retailing
Sales & Marketing

The Right Time to Move to Digital Retailing?

- April 8, 2020
Throughout the rest of 2020 and potentially for years to come, customers’ senses will be heightened to being among groups of people in public. Whether it’s a rock concert in...
Apple Honda
Sales & Marketing

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

- April 8, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager...
Shep Hyken
Sales & Marketing

What Dealers Can Do Right Now to Support and Retain Their Customer Base – Shep Hyken, NYT Best-Selling Author

- April 8, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times best-selling author of The Cult of the...
used car
Sales & Marketing

Used Car Sales Could Win Out If Customer Fears are Quelled

- April 7, 2020
J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles are notoriously profitable with higher sales...
Paul Potratz
Sales & Marketing

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

- April 7, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes...
Brian Benstock
Sales & Marketing

Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus

- April 7, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura. In this segment, Jim and Brian...
Zo Rahim
Sales & Marketing

Cox Automotive’s Zo Rahim Shares His Insight into Retail Automotive Results for March

- April 6, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Zo Rahim, Manager of Economics and Industry Insights at Cox Automotive. In this segment, Zo and...


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CBT News
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