The Importance Today of the Sales Walkaround
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet....
TSLA348.785-11.805%
GM73.0600.52%
F11.545-0.055%
RIVN15.309-0.0915%
CYD39.8000.39%
HMC23.845-0.305%
TM204.840-2.17%
CVNA315.7401.83%
PAG148.450-0.89%
LAD256.4854.665%
AN196.170-1.51001%
GPI326.330-3.12%
ABG194.8950.135%
SAH62.930-1.94%
TSLA348.785-11.805%
GM73.0600.52%
F11.545-0.055%
RIVN15.309-0.0915%
CYD39.8000.39%
HMC23.845-0.305%
TM204.840-2.17%
CVNA315.7401.83%
PAG148.450-0.89%
LAD256.4854.665%
AN196.170-1.51001%
GPI326.330-3.12%
ABG194.8950.135%
SAH62.930-1.94%
TSLA348.785-11.805%
GM73.0600.52%
F11.545-0.055%
RIVN15.309-0.0915%
CYD39.8000.39%
HMC23.845-0.305%
TM204.840-2.17%
CVNA315.7401.83%
PAG148.450-0.89%
LAD256.4854.665%
AN196.170-1.51001%
GPI326.330-3.12%
ABG194.8950.135%
SAH62.930-1.94%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How CDK Global is Strengthening Opportunities for Women in the Automotive Industry – Kathy Gilbert & John Hickey
At NADA 2020 in sunny Las Vegas, host Bridget Fitzpatrick was joined on the CBT Stage by John Hickey and Kathy Gilbert from CDK Global. John is the Executive Vice...
6 Creative Solutions to Drive Customer Engagement in the Auto Industry
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact...
Digital Marketing Through Video: How to Do It Well
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
Why Dealerships Should Use Facebook Marketplace
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale.
Dealerships quickly...
February Auto Sales: The Winners, Losers, and Surprises – Karl Brauer, Cox Automotive
From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However, with the help of President’s Day...
Why Dealers Should Consider Adopting Digital Wholesale Tools – Zach Hallowell, Manheim Digital
Recently, Jim Fitzpatrick was joined by Zach Hallowell, Vice President of Manheim Digital, at the 2020 NADA Show in sunny Las Vegas, Nevada.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Zach Hallowell, Vice President of...
Hold the Phone: The New Rules of Engagement
If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent survey of TrueCar dealers, 80% declared...
Four Factors for the Spring Sales Surge and How to Capitalize
The cool weather is giving way to longer days and warmer temperatures. Car salespeople are looking forward to a new season: spring sales season. Every year, depressed winter car sales...
Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence
Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common mistakes dealers make with their online...
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