TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Dealertrack
Sales & Marketing

How to Provide a Seamless Online Experience for Your Customers – Cheryl Miller, Dealertrack

- April 23, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Cheryl Miller, Vice President of operations for Dealertrack F&I Solutions. In this segment, the pair talk...
digital retailing
Sales & Marketing

Why Did it Take a Pandemic for Dealers to Embrace Digital Retailing?

- April 22, 2020
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation...
Marshall Ford
Sales & Marketing

How the Coronavirus is Making Dealerships Like Marshall Ford Look at Digital Retailing Differently

- April 21, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Adam Marburger, F&I Expert and President of Ascent Dealer Services. He is joined by Jimmy Marshall,...
Jeanne Bliss
Sales & Marketing

6 Ways to Build Trust Among Your Customers and Employees During COVID-19 – Jeanne Bliss, Customer Bliss

- April 20, 2020
  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome customer experience expert and acclaimed speaker, Jeanne Bliss. Jeanne is also the President and CEO of Customer...
John Fitzpatrick
Sales & Marketing

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing & Facebook

- April 16, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
customers
Sales & Marketing

How to Excel at Offering an Exceptional Customer Experience During COVID-19

- April 14, 2020
Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years from now, customers will remember the...
O'Regan's Auto
Sales & Marketing

The Importance O’Regan’s Auto Group is Placing on Digital Retailing Tools During the Coronavirus – David Kain & Scott Dexter

- April 14, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back David Kain, President of Kain Automotive, and host of Kain & Company right here on CBT....
millennials
Sales & Marketing

Millennials a Probable Key for Auto Industry Recovery

- April 13, 2020
Much of the economy has retracted during the coronavirus pandemic, auto sales included. The forecasts aren’t pretty with NADA predicting that new light-vehicle sales will total 13 million to 13.5...
Sarah Vantine
Sales & Marketing

How Scott Clark Auto Group Continues to Serve Customers Despite COVID-19 Concerns – Sarah Vantine, Business Development Director

- April 13, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Sarah Vantine, Business Development Director at Scott Clark Auto Group. In this segment, Sarah and Jim discuss...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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