The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader

CBT News Editorial Team - May 7, 2020

In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their...

Sales & Marketing

0% Interest, No Money Down: How Aggressive Financing Props Up in a Pandemic

Jason Unrau - May 5, 2020

The COVID-19 pandemic has wreaked havoc on industries across the nation, decimating small and medium businesses that rely heavily on consistent cashflow. Car sales have fared surprisingly well throughout the...

Sales & Marketing

Five Tools to Enhance Customer Interactions and Experiences During COVID-19

Chanell Turner - May 4, 2020

As some states are lifting their shelter-in-place orders, many individuals are worried about carrying on as normal. A Kaiser Family Foundation poll found that 80 percent of respondents still favored...

Sales & Marketing

JM&A Group Launches Virtual F&I Solutions for Dealerships Nationwide

CBT News Editorial Team - May 4, 2020

In today's segment, we’re pleased to welcome Jonathan Jordan and Scott Gunnell of the JM&A Group. Jordan is the manager of sales strategy, and Scott is the group VP of...

Sales & Marketing

Tips for Cross-Device Car Shopper Satisfaction

Chana Perton - May 1, 2020

Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that allow for increasing marketing optimization. However, with...

Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

CBT News Editorial Team - May 1, 2020

In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...

Sales & Marketing

Emerging Better & Stronger from A Crisis

Velocity Automotive - April 30, 2020

A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and it’s never welcomed. As disorder, confusion...

Sales & Marketing

The ‘New Normal’ at Auto Plants and Its Effect on Dealers

Jason Unrau - April 29, 2020

Carmakers are planning their returns to work over the next few weeks. American Honda plans to restart factories on May 4th, as do Toyota, Ford Motor Company, and FCA North...

Sales & Marketing

Should Dealers Take Additional New Vehicle Inventory into Stock? – Brian Finkelmeyer, vAuto

CBT News Editorial Team - April 29, 2020

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of New Car Solutions for vAuto, Inc. In this segment, Jim and Brian...

Sales & Marketing

Unleash Your BDC to Capture Pent Up Demand

Bill Wittenmyer - April 28, 2020

The auto industry has suffered a big blow in the last month. NADA has revised its new light-vehicle sales from the original forecast of 16.8 million units in 2020, down...

Sales & Marketing

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader

0% Interest, No Money Down: How Aggressive Financing Props Up in a Pandemic

JM&A Group Launches Virtual F&I Solutions for Dealerships Nationwide

Tips for Cross-Device Car Shopper Satisfaction

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

Emerging Better & Stronger from A Crisis

The ‘New Normal’ at Auto Plants and Its Effect on Dealers

Should Dealers Take Additional New Vehicle Inventory into Stock? – Brian Finkelmeyer, vAuto

Unleash Your BDC to Capture Pent Up Demand

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Building stronger dealership teams through trust and accountability