TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

COVID-19
Sales & Marketing

Will COVID-19 Change Auto Retailing for Good? – Doug Stephens, Retail Prophet

- March 26, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome Doug Stephens, Founder and President of Retail Prophet and author of "Reengineering Retail: The Future of Selling in a...
Mo Zahabi
Sales & Marketing

The Role Digital Retailing Plays in This Rapidly Changing Car Buying Environment – Mo Zahabi, Cox Automotive

- March 25, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim discuss the...
Force Marketing
Sales & Marketing

Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19 – John Fitzpatrick, Force Marketing

- March 25, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed navigating the...
Auto Remarketing
Sales & Marketing

How the Coronavirus Has Disrupted the Auction Business and Used-Car Market – Joe Overby, Auto Remarketing

- March 24, 2020
[Recorded on March 16th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome Joe Overby, Senior Editor for Auto Remarketing and Auto Remarketing Canada. In this segment, Joe...
Eric Mercado
Sales & Marketing

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

- March 24, 2020
  [Recorded on March 18th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership...
Jonathan Banks
Sales & Marketing

How the Coronavirus Outbreak is Affecting Wholesale Business and the Used-Car Market – Jonathan Banks, J.D. Power

- March 23, 2020
With many businesses temporarily closing their doors in an effort to practice “social distancing” during the Coronavirus outbreak, many dealerships remain uncertain about what steps they need to take next....
mistakes
Sales & Marketing

Common Mistakes in Digital Retailing and How to Avoid Them

- March 19, 2020
Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive...
leads
Sales & Marketing

Buying Leads Give Life when the Well Runs Dry

- March 18, 2020
Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those...
Jonathan Dawson
Sales & Marketing

Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite

- March 17, 2020
On today’s show, we’re very pleased to welcome Jonathan Dawson, automotive sales trainer, author, and consultant. Jonathan has also appeared many times on the CBT Saturday Morning Sales Meetings to...
Brian Benstock
Sales & Marketing

How Can Franchise Dealers Compete With Industry Disruptors Like Tesla and Rivian? – Brian Benstock, Paragon Honda

- March 16, 2020
With vehicle prices climbing higher and higher, taking measures to sustain profitability in the dealership is more important now than ever. And there are several ways to do it. Here...


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CBT News
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