The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

How the Coronavirus Has Disrupted the Auction Business and Used-Car Market – Joe Overby, Auto Remarketing

CBT News - March 24, 2020

[Recorded on March 16th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome Joe Overby, Senior Editor for Auto Remarketing and Auto Remarketing Canada. In this segment, Joe...

Sales & Marketing

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

CBT News - March 24, 2020

[Recorded on March 18th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership...

Sales & Marketing

How the Coronavirus Outbreak is Affecting Wholesale Business and the Used-Car Market – Jonathan Banks, J.D. Power

CBT News - March 23, 2020

With many businesses temporarily closing their doors in an effort to practice “social distancing” during the Coronavirus outbreak, many dealerships remain uncertain about what steps they need to take next....

Sales & Marketing

Common Mistakes in Digital Retailing and How to Avoid Them

Chana Perton - March 19, 2020

Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive...

Sales & Marketing

Buying Leads Give Life when the Well Runs Dry

Jason Unrau - March 18, 2020

Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those...

Sales & Marketing

Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite

CBT News - March 17, 2020

On today’s show, we’re very pleased to welcome Jonathan Dawson, automotive sales trainer, author, and consultant. Jonathan has also appeared many times on the CBT Saturday Morning Sales Meetings to...

Sales & Marketing

How Can Franchise Dealers Compete With Industry Disruptors Like Tesla and Rivian? – Brian Benstock, Paragon Honda

CBT News - March 16, 2020

With vehicle prices climbing higher and higher, taking measures to sustain profitability in the dealership is more important now than ever. And there are several ways to do it. Here...

Sales & Marketing

Used Car Buyers Still Prefer Buying at Dealership, Not Online

Jason Unrau - March 13, 2020

Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes a customer in the showroom to...

Sales & Marketing

6 Steps for Dealerships to Get Started on Facebook Marketplace

Zach Klempf - March 12, 2020

Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool....

Sales & Marketing

Applying Your Core BDC Strategies to the Entire Dealership – David Kain, Kain Automotive

CBT News - March 9, 2020

In an increasingly digital world, it’s time to refresh old standards and set higher expectations for your dealership. If you’re brainstorming new models for your dealership’s marketing, BDC, and sales...

Sales & Marketing

How the Coronavirus Has Disrupted the Auction Business and Used-Car Market – Joe Overby, Auto Remarketing

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

How the Coronavirus Outbreak is Affecting Wholesale Business and the Used-Car Market – Jonathan Banks, J.D. Power

Common Mistakes in Digital Retailing and How to Avoid Them

Buying Leads Give Life when the Well Runs Dry

Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite

How Can Franchise Dealers Compete With Industry Disruptors Like Tesla and Rivian? – Brian Benstock, Paragon Honda

Used Car Buyers Still Prefer Buying at Dealership, Not Online

6 Steps for Dealerships to Get Started on Facebook Marketplace

Applying Your Core BDC Strategies to the Entire Dealership – David Kain, Kain Automotive

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