TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Brian Finkelmeyer
Sales & Marketing

Should Dealers Take Additional New Vehicle Inventory into Stock? – Brian Finkelmeyer, vAuto

- April 29, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of New Car Solutions for vAuto, Inc. In this segment, Jim and Brian...
outbound call
Sales & Marketing

Unleash Your BDC to Capture Pent Up Demand

- April 28, 2020
The auto industry has suffered a big blow in the last month. NADA has revised its new light-vehicle sales from the original forecast of 16.8 million units in 2020, down...
Mark Rikess
Sales & Marketing

Mark Rikess Shares His Insight About the Evolving Sales Process During This Crisis

- April 28, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Mark Rikess, CEO of Rikess Consulting. In this segment, Jim and Mark discuss the benefits of...
Cox Automotive
Sales & Marketing

Are Auto Sales on the Road to Recovery? Cox Automotive’s Industry Analysts Weigh In

- April 27, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome three of Cox Automotive’s top industry economists and analysts including Jonathan Smoke, Charlie Chesbrough, and Zo Rahim....
online
Sales & Marketing

Turning Online Car Browsers into Buyers

- April 24, 2020
The online retailing process is rather new for most car dealers. What was a small niche just weeks ago has become the norm for American vehicle retailers. However, there is...
marketing
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [4.24.20]

- April 24, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
Patrick Janes
Sales & Marketing

How to Approach Digital Retailing When Trade-Ins Are Involved – Patrick Janes, vAuto

- April 24, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Patrick Janes, Director of Used Car Solutions at vAuto. In this segment, Jim and Patrick discuss how...
Dale Pollak
Sales & Marketing

Dale Pollak: We Need ‘Cash for Clunkers’ on Used NOT New Vehicles

- April 24, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President at Cox Automotive. In this segment, Dale discusses his...
customers
Sales & Marketing

Taking Customers from the First Contact to Final Purchase: Six Ways to Make Up For Showroom Walk-Ins

- April 23, 2020
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most...
Joey Coleman
Sales & Marketing

What’s the Best Approach When Communicating with Your Clients During This Pandemic? – Joey Coleman, Customer Experience Expert

- April 23, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Joey Coleman, customer experience speaker, author, and founder of Design Symphony, a customer experience branding firm. In...


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CBT News
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