The Right Time to Move to Digital Retailing?
Throughout the rest of 2020 and potentially for years to come, customers’ senses will be heightened to being among groups of people in public. Whether it’s a rock concert in...
TSLA351.410-9.18%
GM73.0600.52%
F11.555-0.045%
RIVN15.335-0.065%
CYD39.5900.18%
HMC23.825-0.325%
TM204.710-2.3%
CVNA316.0602.15%
PAG148.775-0.565%
LAD257.4305.61%
AN196.995-0.68501%
GPI327.010-2.44%
ABG195.9001.14%
SAH63.570-1.3%
TSLA351.410-9.18%
GM73.0600.52%
F11.555-0.045%
RIVN15.335-0.065%
CYD39.5900.18%
HMC23.825-0.325%
TM204.710-2.3%
CVNA316.0602.15%
PAG148.775-0.565%
LAD257.4305.61%
AN196.995-0.68501%
GPI327.010-2.44%
ABG195.9001.14%
SAH63.570-1.3%
TSLA351.410-9.18%
GM73.0600.52%
F11.555-0.045%
RIVN15.335-0.065%
CYD39.5900.18%
HMC23.825-0.325%
TM204.710-2.3%
CVNA316.0602.15%
PAG148.775-0.565%
LAD257.4305.61%
AN196.995-0.68501%
GPI327.010-2.44%
ABG195.9001.14%
SAH63.570-1.3%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager...
What Dealers Can Do Right Now to Support and Retain Their Customer Base – Shep Hyken, NYT Best-Selling Author
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times best-selling author of The Cult of the...
Used Car Sales Could Win Out If Customer Fears are Quelled
J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles are notoriously profitable with higher sales...
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes...
Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura. In this segment, Jim and Brian...
Cox Automotive’s Zo Rahim Shares His Insight into Retail Automotive Results for March
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Zo Rahim, Manager of Economics and Industry Insights at Cox Automotive. In this segment, Zo and...
Sokal Digital and Advertising Agency Comes Through For Dealers During This Crisis
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Sokal, CEO of Sokal Digital and Advertising Agency. In this segment, Jim and Mark discuss...
Get Back to the Phone Basics in the Face of COVID-19
The phone remains a critical tool in every dealership department amidst the chaos of COVID-19. This season of life is unprecedented, challenging, and unpredictable. We know from past experience, however,...
Tips for Salespeople to Work from Home Effectively
To say the least, these times are challenging for professionals in the automotive industry. In several states like New Jersey and Michigan, physical showrooms are closed due to a shelter-in-place...
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