TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

eLend Solutions
Sales & Marketing

Deliver an Efficient and Impressive Digital Retailing Experience Using These Strategies – Pete MacInnis, eLEND Solutions

- May 21, 2020
On today’s show, we’re so pleased to welcome back Pete MacInnis, Founder and CEO of eLend Solutions. In this segment, Jim and Pete tackle how to address the digital retailing pitfalls...
driving
Sales & Marketing

A Love of Driving: How Restricted Air Travel Will Boost the Car Business

- May 20, 2020
Air traffic volumes have tumbled much worse than the auto industry’s decline comparatively. Year over year, TSA screening volumes for April 2020 were 96 percent less than in April 2019....
gross profits
Sales & Marketing

Start Selling On Day #1 Of A Used Vehicle Acquisition To Speed The Sales Process & Maximize Profits

- May 19, 2020
The two primary keys to increasing dealership inventory turn is to decrease the Retail-Ready time of newly acquired used vehicles and to simultaneously increase the number of selling days available...
Fuel
Sales & Marketing

Cars.com Helps Dealers Sell More Cars on Less Ad Dollars with its New Platform FUEL – Dean Evans & Julie Chisum

- May 18, 2020
On today’s show, we’re so pleased to welcome Dean Evans, Executive Vice President at CARS Inc., and CEO of FUEL. Dean is joined by Julie Chisum, Director of Marketing at...
marketing update
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.18.20]

- May 18, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Autotrader
Sales & Marketing

Ease Your Customers’ Concerns By Answering These 5 Questions – Brian Moody, Autotrader

- May 18, 2020
On today’s show, we’re so pleased to welcome back Brian Moody, Executive Editor at Autotrader. In this segment, Jim and Brian discuss how to put customers' fears at ease while...
email marketing
Sales & Marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

- May 14, 2020
Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your...
Randy Kobat
Sales & Marketing

What Will the Trade-In and Appraisal Process Look Like as Showrooms Open Back Up? Randy Kobat, KBB

- May 13, 2020
On today’s show, we’re pleased to welcome back Randy Kobat, Vice President of Operations for Kelley Blue Book Instant Cash Offer. In this segment, Jim and Randy discuss how COVID-19...
digital retailing
Sales & Marketing

Three Keys to Profitability in Digital Retailing

- May 11, 2020
With the coronavirus recovery underway in most parts of the country, dealerships nationwide have had to adapt their sales structure. In many parts of the nation, the customer base suddenly...
auto
Sales & Marketing

Who to Advertise to in Post-Pandemic Auto Market

- May 8, 2020
Auto industry recovery has begun after the sudden spring shutdown due to COVID-19. Its pace, however, isn’t on par across all demographics. According to JD. Power’s weekly Auto Industry Impact...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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