Weekly Marketing Update with John Fitzpatrick – [5.8.20]
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Should Dealers Level Up New Car Inventory Right Now?
Due to the coronavirus isolation orders and a sudden shutdown of the American economy, early April predictions were for a serious downturn in car sales. Fortunately, rather than a 70...
Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their...
0% Interest, No Money Down: How Aggressive Financing Props Up in a Pandemic
The COVID-19 pandemic has wreaked havoc on industries across the nation, decimating small and medium businesses that rely heavily on consistent cashflow. Car sales have fared surprisingly well throughout the...
Five Tools to Enhance Customer Interactions and Experiences During COVID-19
As some states are lifting their shelter-in-place orders, many individuals are worried about carrying on as normal. A Kaiser Family Foundation poll found that 80 percent of respondents still favored...
JM&A Group Launches Virtual F&I Solutions for Dealerships Nationwide
In today's segment, we’re pleased to welcome Jonathan Jordan and Scott Gunnell of the JM&A Group. Jordan is the manager of sales strategy, and Scott is the group VP of...
Tips for Cross-Device Car Shopper Satisfaction
Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that allow for increasing marketing optimization.
However, with...
Weekly Marketing Update with John Fitzpatrick – [5.1.20]
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Emerging Better & Stronger from A Crisis
A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and it’s never welcomed. As disorder, confusion...
The ‘New Normal’ at Auto Plants and Its Effect on Dealers
Carmakers are planning their returns to work over the next few weeks. American Honda plans to restart factories on May 4th, as do Toyota, Ford Motor Company, and FCA North...
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