TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

VINtv
Sales & Marketing

Leveraging sophisticated AI for your dealership’s video marketing strategy

- September 22, 2020
There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is...
Victor Antonio
Sales & Marketing

4 strategies to make your sales department more effective – Victor Antonio

- September 16, 2020
Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales...
Frankie Florey
Sales & Marketing

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

- September 16, 2020
In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport...
dealer
Sales & Marketing

As dealer sentiment improves, inventory woes deepen

- September 15, 2020
On Sept. 8, Cox Automotive released the Q3 2020 Cox Automotive Dealer Sentiment Index (CADSI). Information collected from dealers surveyed in late July through mid-August was used to determine how...
marketing
Sales & Marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

- September 15, 2020
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the...
geofencing
Sales & Marketing

How dealerships can use geofencing strategies to target customers

- September 14, 2020
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new...
Andrew Gardner
Sales & Marketing

How to ensure your dealership’s customer experience and buying journey sync up – Andrew Gardner

- September 14, 2020
As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay...
Coca-Cola
Sales & Marketing

Pointers in positive messaging from Coca-Cola

- September 11, 2020
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t...
Lissette Gole
Sales & Marketing

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

- September 10, 2020
 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging....
Mark Sokal
Sales & Marketing

Expand your dealership’s reach with these website features – Mark Sokal

- September 10, 2020
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency...


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CBT News
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