Sales advice to end 2020 on a high note
The year 2020 has undoubtedly been a volatile, erratic one for sales across most industries, including the auto world. The COVID-19 pandemic saw shutdowns of all kinds, which stifled supply...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Tips to flood your sales funnel for the New Year
In sales, ending the year with a bang is always the push. Sales professionals would agree in large part that the year-end push can leave the sales funnel emptier than at...
3 marketing strategies car dealers should prioritize in 2021 – Mark Sokal
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency...
Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for the platform
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in automotive retail, we want to hear...
‘Rent a Toyota’ re-launches to dealers nationwide, powered by Dealerware
Bucking the traditional dealership model, Toyota Motor North America is re-launching a consumer-direct vehicle rental program for its dealers powered by Dealerware. Known simply as Rent a Toyota, the revamped rental program software was...
How Gubagoo’s partnership with Asbury aims to bridge the divide between consumer expectation and experience
Recently Asbury Automotive Group made headlines as they unveiled their new online retail tool, Clicklane, powered by Gubagoo. On today’s show, we’re pleased to welcome the Chief Operating Officer of...
Facebook and PureCars study reveals value of digital retailing for dealers
These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle...
Hyundai USA CMO Angela Zepeda on the biggest marketing changes and successes from 2020
When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However, automotive retail came through the pandemic...
(Part 2) Why you should use YouTube for your fixed ops marketing campaigns
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
Study shows just 24 percent of salespeople are high performers
A new study identifies that less than one in four salespeople is performing at a level considered above average. The report called the “State of Sales” by Questionmark was powered by Salesforce...
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