TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital
Sales & Marketing

Kelley Blue Book beefs up digital solution tools to help dealers reach consumers

- February 3, 2021
The need for enhanced digital tools has become even more essential since the COVID-19 pandemic drove many dealers to increase their reliance on digital apps and processes. Today, more consumers...
automation
Sales & Marketing

Best practices for engaging today’s car shopper: Automation

- February 3, 2021
McKinsey Global Institute has conducted a broad-based research initiative on automation across sectors. The good news is that this research has shown that about half of retail activities can be automated...
advertising
Sales & Marketing

How to optimize your dealership’s targeted TV ads and effectively communicate with car buyers – Kevin Bacon, Effectv & Ryan Dooley, Dooley Advertising

- February 2, 2021
Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of their internal processes to digital formats....
car loan
Sales & Marketing

Trim the time in the F&I office for improved CX

- February 2, 2021
An extended in-dealership visit continues to be a pain point for car shoppers with the finance and insurance process often dominating the clock. One customer recounted their recent experience buying...
Sales & Marketing

Lithia Motors set to acquire Detroit-based Suburban Collection

- January 30, 2021
A source close to the situation told CBT News that Lithia Motors, one of the nation's fastest-growing public automotive companies, is in talks to acquire Michigan-based Suburban Collection, pending board...
Sales & Marketing

The importance of integrating new retail methods into future dealership strategies – Doug Stephens

- January 29, 2021
Today on CBT News, anchor Jim Fitzpatrick is joined by Doug Stephens, founder and CEO of The Retail Prophet. His company is one of the most well-known consultancies in the...
marketing
Sales & Marketing

Car dealership advertising ideas to drive success despite the pandemic

- January 29, 2021
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated...
Sales & Marketing

How car dealers can serve customers in a modern retailing environment – Ron Frey

- January 28, 2021
With the acceleration of digital retailing, car shoppers have drastically changed how they interact with the dealership. Industry expert Ron Frey, principal of RL Frey calls this transformation, the “modern...
customers
Sales & Marketing

Customer satisfaction reaches new heights as online processes advance

- January 27, 2021
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable? Cox Automotive released a report on Monday hinting...
test drive
Sales & Marketing

Rethinking the test drive to unlock new revenue

- January 26, 2021
There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now covers a lot more ground. However, the...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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