TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

David Horsager
Sales & Marketing

Why building trust can be a car dealer’s strongest tool for problem-solving – David Horsager, Best-selling author

- April 16, 2021
Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money elsewhere. On today’s show, we welcome...
prices
Sales & Marketing

Average new car prices remain steady above $40,000

- April 16, 2021
American consumers can expect to shell out more than $40,000 for a new vehicle, on average. Kelley Blue Book research estimates that the average transaction price per new vehicle in...
one-price selling
Sales & Marketing

How a one-price selling model can improve overall dealership operations – Mark Rikess

- April 15, 2021
On today’s show we’re talking to Mark Rikess, Founder of Digital Air Strike and CEO of The Rikess Group, a training and consulting group focused on helping car dealers implement...
Dealers - Victor Antonio
Sales & Marketing

How car dealers can improve their sales strategies through modern retailing – Victor Antonio

- April 15, 2021
Digital retailing and virtual engagements are on the rise after the shutdowns associated with the COVID-19 pandemic. For this reason, car dealers are examining changes in selling strategies related to...
Velocity Automotive Solutions
Sales & Marketing

How Velocity Automotive Solutions is eliminating dealer headaches with its user-friendly interface – Hugh Hathcock & Dominic Ford

- April 14, 2021
Today on CBT News, anchor Jim Fitzpatrick is joined by Hugh Hathcock, Owner and Founder of Velocity Automotive Solutions, home of VelocityEngage and ReconVelocity. He is joined by Dominic Ford,...
EV
Sales & Marketing

EV production continues to ramp up…is consumer demand following suit? – Kevin Tynan, Bloomberg

- April 14, 2021
With outstanding earnings reports in the first quarter for many car dealers, what can the industry expect in Q2? Today on CBT News, Kevin Tynan, Senior Automotive Analyst for Bloomberg...
fleet
Sales & Marketing

How to serve fleet customers while sales are down

- April 14, 2021
A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to find other ways to earn revenue...
Microsoft
Sales & Marketing

How Microsoft is creating new opportunities for automotive inventory ads – John Lee

- April 12, 2021
Microsoft Advertising wants to help dealers turn clicks into conversions. The software company announced an open beta for automotive inventory ads in the U.S. Today on CBT News, we’re pleased...
David Lewis
Sales & Marketing

Automotive expert David Lewis on how car dealers can avoid bad habits during successful sales periods

- April 9, 2021
Today on CBT News, we welcomed back David Lewis to the show. Lewis is the President and CEO of David Lewis and Associates and host of the CBT original show...
wholesale
Sales & Marketing

Record high wholesale prices reflect tight used inventory, strong sales

- April 9, 2021
The cost per unit to purchase inventory for the used car lot continues to increase as the second quarter of 2021 kicks off. The Manheim Used Vehicle Index for March...


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CBT News
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