TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customers

How dealers can sell more cars this month

- May 3, 2021
Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love their job, their dealership, their customers...
trade-in

Edmunds Trade-In Values Report & what it means for dealers

- April 30, 2021
Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is...
customers

Aspects of an excellent customer experience

- April 29, 2021
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between...
dealership

Ways to effectively market your dealership

- April 27, 2021
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it? What about the budget? Often, effective marketing...

How the explosive popularity of camping can be used by auto retail

- April 23, 2021
The number of people who experienced the great outdoors through camping grew exponentially in 2020. Over the previous year, Kampgrounds of America (KOA) says five times the number of North...
Charlie Chesbrough

Have strong Q1 auto sales set the stage for the rest of 2021? – Charlie Chesbrough, Cox Automotive

- April 22, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive. Chesbrough joins the show to recap results...
Tesla

Tesla leads charge in 81% increase of electrified vehicle sales

- April 21, 2021
Although it might not be popular opinion yet, the auto industry is certainly moving in the direction of electrified vehicle adoption. Cox Automotive and Kelley Blue Book have found in...

How transparent finance options can improve the online car-buying experience for customers – Aaron Bickart, OfferLogix

- April 20, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Aaron Bickart, Executive Vice President and General Manager of OfferLogix. Bickart’s company focuses on lease and loan payment advertising for...

CBT News Market Update: Bill Reidy, LotLinx & Jasen Rice, Lotpop

- April 19, 2021
Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came out to 6.85, a 32.5% increase from...
car dealers

Why car dealers need a versatile staff to meet the demands of modern retailing – David Kain

- April 19, 2021
Many car dealers are doing more with fewer people in today’s market. This is leading to day-to-day roles in the dealership combining like never before. Today on CBT News, guest...


CBT News
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