CBT Now - search results

Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts...

However, the Michigan family business has been repaid, and then some, in utilities savings and favorable publicity. BY MARY WELCH Ryan LaFontaine estimates an LEED...

Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...

Latest software is scaled to dealership size and segments target customers, verifies income and employment, reports to credit bureaus. BY ANGELICA JEFFREYS Technology is affecting every...

Follow other dealers’ proven steps to recruiting and interviewing promising advisors, and don’t insist they’ve done this job before. BY DON REED This time of...

At the very least, it means more complexity and cost in the F&I process that dealerships or customers will have to shoulder. BY CLINT...

Needs assessment/evaluation/selection is the roadmap to smart hires and weeding out vendors that don’t fit. BY TOM KUKLA Your dealership has enjoyed solid growth over the...

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...

Implement a process to tap new leaders, whether based on gut feel or quantifiable criteria. BY KIRK MANZO Why can some new leaders effectively transition...