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How to successfully cater to younger employees | Will automakers push...
On today's CBT Newscast for Tuesday, January 9th, 2018:
How to successfully cater to younger employees
As a generation, they have been called everything negative you...
Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which...
Rory Vaden: The Key to Success in Auto Retail | Bob...
On today's CBT Newscast for Tuesday, December 12th, 2017:
Rory Vaden: The Key to Success in Auto Retail
CBT's Jim Fitzpatrick discusses the key to success...
Three Ways Dealers Can Better Address Harassment in The Workplace
In the past couple of months, it is impossible to turn on a television or surf the internet without hearing about a new harassment...
Strengthening Your Dealership Team
The word ‘team’ brings out a reaction from people. Most people would be thrilled to play on their favorite NFL or baseball team, become...
Are Your Personal Biases Hurting Your Business?
The top salesman was promoted to new car sales manager. It seemed like a good decision at the time. But within 90 days most...
Programming your mind for success
Carrie Green started her first online business at the age of 20, whilst studying Law at the University of Birmingham. Within a few years...
How to digitally market to the right people | Mary Barra...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today,...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
Meet DealerSocket’s New CEO: Sejal Pietrzak | 10 reasons why the...
On today's CBT Newscast for Thursday, October 12th, 2017:
Meet DealerSocket’s New CEO: Sejal Pietrzak
When changes take place with a tool or process at your...