Industry News
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GM leads Q1 earnings forecast, USMCA uncertainty threatens foreign automakers, April sales pace reaches 16.1M
Top Stories GM set to lead Q1 earnings as cost pressures, EV pullbacks weigh on Detroit automakers. Read More Foreign automakers warn USMCA uncertainty could force U.S. exits, WSJ reports. Read More April new-vehicles to see 16.1M sales pace. Read More New-vehicle inventory tightened in March, signaling potential price increases. Read More Featured Interviews Affordability challenges...
Solutions Central
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Inside Automotive
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Affordability challenges push dealers to rethink sales and staffing strategies
Dealers are operating in a market defined by affordability pressures, shifting customer behavior and ongoing demands for performance. At Green Mazda Lincoln in Springfield, Illinois, General Manager Colin Liss said the store is focused on the fundamentals to maintain stability and drive results on today’s episode of Inside Automotive. As a...
Mergers & Acquisitions
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CBT Now
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Dealers risk wasting marketing dollars without trained oversight
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little...
How NADA’s education escalator is helping dealers build better teams in 2026
Dealers looking to stay competitive in today's rapidly shifting automotive landscape have one thing in common: they are investing in their people. That is the message from Camron Wilson, Vice...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
New York Auto Show sees robust consumer interest, ride-and-drive engagement
Mark Schienberg, president of the Greater New York Automobile Dealers Association\ (GNYADA), reports that the 126th New York International Auto Show is drawing large crowds, strong consumer engagement, and renewed...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
ASOTU CON 2026 set to expand attendance, spotlight AI and human-centered innovation
As we gear up for the fifth annual ASOTU CON, May 12–14, we’re sitting down with the founders to explore their vision, the buzz surrounding this year’s event, and what...
Industry braces as Volkswagen Scout lawsuit tests limits of dealer franchise agreements
Dealers across the country are keeping a close eye on the Volkswagen–Scout class action lawsuit, and for good reason. On today’s episode of CBT Now, we’re joined by Len Bellavia,...
CBT News Shorts
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Affordability challenges push dealers to rethink sales and staffing strategies
Dealers are operating in a market defined by affordability pressures, shifting customer behavior and ongoing demands for performance. At Green Mazda Lincoln in Springfield, Illinois, General Manager Colin Liss said the store is focused on the fundamentals to maintain stability and drive results on today’s episode of Inside Automotive. As a...
Executive Profile
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Serra Automotive’s Joe and Matt Serra on fostering a great culture and future plans for the 50-year-old dealer group
Recently, Jim Fitzpatrick had the opportunity to visit the Serra Automotive headquarters in Fenton, Michigan. On this episode of the Executive Profile, he is joined by the President and CEO...
How Aaron Zeigler accelerates dealership growth with culture, training, and bold acquisition
Under the leadership of President and CEO Aaron Zeigler, the Zeigler Auto Group has grown into one of the largest privately owned dealership groups in the country, with 41 locations...
The Executive Profile: What’s next for dealer and philanthropist Rita Case?
Welcome to another edition of the Executive Profile on CBT News. Recently, anchor Jim Fitzpatrick traveled to Davie, Florida, to speak with Rita Case, president and CEO of the legendary...From Our Publishing Partners
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3 recommendations for modern automotive marketers
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier 2, and tier 3 marketing, has helped provide coordination between brands, regional associates, and dealerships. But today’s consumer journey looks very different from even a few...
