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How to digitally market to the right people | Mary Barra...

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On today's CBT Newscast for Tuesday, October 24th, 2017: How to digitally market to the right people For years, traditional marketing focused on reaching everybody. Today,...

Are OEMs Cutting Out the Dealer?

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In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in...

CBT’s New Studio | Are you taking advantage of service to...

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On today's CBT Newscast for Friday, October 20th, 2017: Laura Madison: Are you taking advantage of service to sales opportunities? While your focus is on the...
newscast

Jeremy Anspach: What the future of digital marketing looks like |...

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On today's CBT Newscast for Friday, October 13th, 2017 Jeremy Anspach: What the future of digital marketing looks like Last week, PureCars acquired Showroom Logic. In...
commercial customers

How to Attract Commercial Customers to Your Service Department

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Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and...
Eddie Huang

Earning Respect and Reputation: Great Lakes Auto Group

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Joey Huang’s father was a doctor as is his three siblings, and he was also expected to have a medical career. And, he did...
Tesla

Taking a Tip from Tesla – Build Hype and Take Deposits...

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On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car...
Winston Pittman

A Life and Industry of Opportunities: Winston Pittman Creates an Empire

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When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where...
Tesla

Will Tesla become a media company?

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Tesla needs to position its vehicles as “fourth screens” to hedge against a potential decline in the auto industry, according to one analyst. Morgan Stanley...
marketing

Marketing Without 5-Year Forecasts Key to Success and Growth

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Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual...