On today’s CBT Newscast for Friday, October 13th, 2017
Jeremy Anspach: What the future of digital marketing looks like
Last week, PureCars acquired Showroom Logic. In a move that benefits both, the two digital advertising technology companies will now serve the automotive community together. We spoke with Jeremy Anspach, Founder and Chairman of PureCars, about the details of the acquisition as well as what areas of digital marketing dealerships should be focusing on right now. Watch Now
NADA Chairman Discusses the Negative Consequences of Stair-Step Incentive Programs
In a speech to the Automotive Press Association earlier this week, NADA Chairman Mark Scarpelli discussed the unintended consequences of stair-step incentive programs. He said the programs are “trust killers,” and also added that “any dealer who’s had to work with these programs could tell you that they aren’t just trust killers, but brand killers.” Watch Now
Watch LeBron James Nervously Ride in a Self-Driving Car
While automakers and non-automakers are gearing up for a future of electric and autonomous vehicles, Intel is getting a jumpstart on trying to build the trust they’ll need from consumers. In a national ad campaign to help promote trust in self-driving cars, Intel recruited Lebron James as their spokesperson. In the ad, James looks somewhat nervous to get behind the wheel. Watch Now
