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Next Wave of Digital Marketing

The Next Wave of Digital Marketing

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CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital...
Dealership Teams

Implementing Changes That ‘Stick’ With Your Dealership Teams

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What you can do to narrow the ‘knowing – doing’ gap when implementing change in your dealership. BY TOM KUKLA “When you are through changing, you...
Servicing Millennials

Servicing Millennials

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Now is the time to embrace the way this generation shops not only for cars, but also for service, and adapt to their digital...
Customer Service Health

It’s Time For a Customer Service Health Checkup

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Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and...
Patti Swope

Continuing the Legacy

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Lessons learned from her late father, Sam Swope, have primed Patti Swope to take the auto group to new heights. BY CAROL WHITE Sam Swope...
Writing Service

The Myths of Writing Service, Part 2

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Don’t let myths about writing service keep your fixed operations from achieving great success. BY JEFF COWAN You may remember from my article last month,...
Winning in business

What Winners do to Win: Winning in Business

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Winning in business and in life is dependent upon your approach to your goals and dreams. BY DAVID LEWIS “A person either hates losing enough...

Transforming the Customer Experience in the Service Drive

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2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY...