Your #1 source for auto industry news and content


Outsell CEO Mike Wethington on the benefits of having a Customer Data Platform (CDP)

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget Fitzpatrick had the pleasure of sitting down with Mike Wethington, President and CEO of Outsell, during this year’s NADA show in Dallas to talk about the new innovative technology the company is delivering to dealers.

Key takeaways:

1. Innovative technology advancements have favored Outsell throughout the years, making the company one of the leading engagement and customer data platforms.

2. Outsell thrives during difficult times. Dealers have declared that Outsell is recession-proof.

3. Outsell has a platform that allows dealers to provide services based on individual customer needs.

4. To connect engagement to DMS records of actual vehicle sales, dealers receive feeds straight from the DMS.

5. For the first time, Outsell has created a high-volume customer process powered by an AI model in order to better understand dealers’ most valued customers.

The better dealers understand their customers, the better they can engage and deliver superior service to them.” —mike wethington

Notable background:

Other CDPs assist you in cleaning your data to determine who is interested in a vehicle, but Outsell’s Customer Data and Engagement Platform goes a step further by enabling interaction with those customers directly from their platform.

In 2021, Outsell was ranked #1 in dealer satisfaction.

Click here for more 2023 NADA Show coverage on CBT News.

Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic by connecting with us at

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles


Latest Articles

From our Publishing Partners