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Auto Marketing Now, Brian Pasch, CDP

Choosing between a CDP, marketing automation platform, or hybrid system

On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
Auto Marketing Now Brian Pasch, CDP series

CDP building blocks: Identity, entity and household resolution

Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...

Outsell CEO Mike Wethington on the benefits of having a Customer...

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...