TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


CDP

John Fitzpatrick, CEO of Force Marketing, provides insight into how to modernize your dealership playbook.

Don’t get left behind: Modernize your dealership playbook – John Fitzpatrick | Force Marketing

- January 20, 2025
The J.D. Power Auto Summit is right around the corner, and this renowned summit serves as a cornerstone for dealership leaders and innovators seeking a competitive edge. This year’s event...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

Reimagining what a CDP can do for your dealership – Shaun Kniffin | Germain Motor Co.

- October 30, 2023
The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in Arizona, Montana, Michigan, Ohio, and Florida,...

Choosing between a CDP, marketing automation platform, or hybrid system

- April 6, 2023
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can identify users and entities. In this...

CDP building blocks: Identity, entity and household resolution

- March 30, 2023
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building blocks which form these powerful tools....
Outsell

Outsell CEO Mike Wethington on the benefits of having a Customer Data Platform (CDP)

- February 3, 2023
The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget Fitzpatrick had the pleasure of sitting...


CBT News
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