OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors to provide penny-perfect payments to their dealers. In this segment, Jim and Aaron discuss some of the current disconnects in the online car buying journey, and how they should be addressed.

Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s top professionals.


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