New metrics to brag about in new car business

When automakers report monthly new-car sales, the volume numbers tallied offers a far too simplistic of a view of the auto business.

Traditionally, a dealership’s new-car business is monitored by monthly sales results. Like the sports teams we passionately cheer for, the success of auto brands has been determined by monthly new vehicle sales “scores.” Industry analysts then pour over volume data to measure and rank the markets “winners and losers.”  Today’s guest suggests that many other […]
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