Dealers' #1 source for auto industry news, content, coaching & analysis

NADA Show 2025: John Fitzpatrick | Force Marketing

Joining us here at the 2025 NADA Show in New Orleans, John Fitzpatrick, CEO of Force Marketing, discusses how the latest trends in data and technology are transforming the auto industry. With a packed booth and an array of innovative marketing solutions, John shares valuable insights on how dealerships can enhance customer retention, make smarter marketing investments, and leverage technology to drive growth in today’s competitive market.

Key Takeaways

  1. During the conversation, John Fitzpatrick explains that dealers are increasingly looking to trusted partners to help optimize their operations, especially in areas like after-sales and customer retention. Force Marketing’s data-driven solutions allow dealerships to follow customers through their entire journey, increasing the likelihood of repeat business and higher lifetime value.
  2. He notes the importance of connecting marketing data with CRMs to ensure the most accurate, real-time information for decision-making. Through strategic partnerships with companies like automotiveMastermind and Four Eyes, Force Marketing is helping dealers harness valuable data to improve advertising efficiency and overall performance.
  3. Nevertheless, John Fitzpatrick stresses that dealerships should view marketing not as an expense but as a key investment in their future growth. By leveraging tech-enabled marketing solutions, Force Marketing helps dealers maximize the return on their marketing dollars, ensuring they’re well-positioned for continued success as the industry evolves.
Catch all of CBT News’ coverage of the 2025 NADA Show here.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners