NADA 2019: Xtime, Jim Roche


We caught up with longtime friend of CBT Jim Roche, Vice President of Marketing and Managed Services at Xtime during NADA 2019. Jim told us about what Xtime is showcasing at this year’s show, the new products on the horizon, and the key findings of Cox Automotive’s 2018 Service Industry Study.


See a list of the questions we asked Jim below, and watch his interview to learn more about his new book. Other interviews from NADA 2019 can be found here on

  • What is Xtime showcasing at NADA this year?
  • What do Xtime’s new product features and research reveal about the latest trends in fixed operations?
  • What were the main findings from the second phase of Cox Automotive’s 2018 Service Industry Study?
  • Congratulations on releasing your new book at NADA! Can you tell us a bit more about it?


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