Tag: NADA 2019
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
Why Your Dealership Needs to Review Its Hiring Process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
The 10 C’s of Leadership and Trust
In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
The Benefits of Having a Unique Domain Name
On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...
Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
Subaru Dealer Adam Arens on How Digital Retailing Can Help the...
On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...
