Mark Tewart on making the most out of July 4th sales weekend

July 4th
Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You’ve spent a tremendous amount of money and time to drive traffic and now you’re ready to reap the rewards. According to Mark Tewart, host of “On the Mark” on CBT, relying on just marketing and advertising alone this weekend won’t cut it.